Yokohama Tire Announces New 7-Part Tire Tips Video Series

Institution of Tire Learning

Yokohama Tire, in conjunction with the U.S. Tire Manufacturers Association’s Tire Safety Week (June 27-July 3) initiative, is launching a new, fast-paced seven-part Tire Tips videos series. The 30-second to one-minute videos are hosted by veteran racer Dai Yoshihara, who will explain various aspects of tire safety. The first video is live and new ones will continue to be posted throughout Tire Safety Week. They can be found on Yokohama’s social media channels and will be posted to Yokohama’s website under Tires 101.

“We are putting a fun twist to the traditional tire safety videos with short, fast clips that make them easy to understand, but also fun to watch,” said Alan Holtschneider, Yokohama’s director of marketing. “We’ve enlisted the expertise of Dai Yoshihara to go over various aspects of tire safety. Who better to explain to audiences the importance of tire safety while guiding them to make good choices around them?”